Convergence culture

Convergence culture is they way in which we throw out old media form for the new, and because of this, it sets off a shift in the media industry as are technologies keep on evolving. We find out new things every day and the way in which we present are media seems to be an ever growing idea. An example of this would be in the gaming sector of the media and how the release of new consoles would ultimately find old one obsolete. On the December 4th 1994 sony brought out the play station one which kick started off a gaming era. Post the release of the play station two in 2000 the play station one found a dip in it sales as this old media form was becoming obsolete. In 2006 the processes happened again with the release of the play station three. Figure One      

Another way we can to look at convergence culture is not one that finds old media forms obsolete but one were old and new media forms combine to make a hybrid. This hybrid would be a better version of the pervious two. For example if we look at all of are smart phones today we can see how old media devices have been adapted in to create a better phone. If we think of what really is a mobile phone is and the use we have for it. Now think of all the things your phone can do. The MP3 player, camera, internet, and games where all old media forms which have been adapted in to create a better multi media device.  

"Convergence does not occur through media appliances, however sophisticated they may become. Convergence occurs within the brains of individual" (Henry Jenkins,2008,Pg.5)

What Henry means by this is that even through convergence are creating new types of technologies we as the users ultimately control what content we release and that know body can control what content the people want.    

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