Image simulations or computer
manipulation is suspect to the concept of “truth.” Simply framing
a composition manipulates an image through the process of
interpretation and authorship; cropping out surrounding imagery to
anchor the semiotics. However, how has this manipulated our cultural
understandings online? Furthermore, how do 'we' as a culture
'[re-]invent' (Shaw, 2008, p.81) previous conceptions of embodiment in order to
participate in an uprising online cultural development? Stiegler
suggests that the 'human' (Stiegler, 1998, p.141) has re-appropriated social linguistics as
he “invents himself in the technical by inventing the tool – by
becoming exteriorised techno-logically.” (Stiegler, 1998, p.141) Contemporary culture is
pivoted by upgrade; an unwearying perception of never becoming the
'ideal.' We continue to develop knowledge and understanding,
continuously improving previous work; the 'previous work' of Shaw's
influence being the body. In opposition to what is referred to as the
'docile' body; one of which is manipulated, shaped [and] trained' so
that it 'obeys, responds, becomes skilful and increases forces', (Foucault, 1991 [1977], p.136) Western culture recognizes media as a cultural object - we don't want
the physical exertion of repetitious work, instead we wish to work
with computer based skills.
This brings forth a selection of
epistemological questions: Is access to infinite amounts of
information on the web instead of the 'human' mind (Stiegler, 1998, p.141) “dumbing down”
culture? Is this perhaps artificial intelligence? Marx insists
'[m]achinery is put to a wrong use, with the object of transforming
the workman, from his very childhood, into part of a specialized
machine', (Marx, 1990 [1867], p.547) however surely using online sourcing as an influence can be
seen as less derivative with 'participatory culture'; (Jenkins, 2006, p.) 'increased levels of audience
participation, creative involvement and democracy.' (Creeber, 2009,
p.20) 'Bodies are obsolete.' (Shaw, 2008, p.87) Instead of enforcing outdated repression
against New Media as a propitious 'tool', surely it would be more
valuable as a cultural to embrace it as a 'virtual body'? (Shaw, 2008, p.86) Data needs a new discourse; new rules
and new conventions.
'By observing people who suffered from
varying forms of ataxia – a breakdown in this communication
resulting in a loss of control over the simple actions necessary to
respond to stimulus from immediate environment', (Shaw, 2008, p.89) Weiner observed how
machinery can now mimic the 'characteristic activities' (Wiener, 1948, p.8) of the body.
Images can become completely constructed from pixels with no truth,
indexicality or authorship. This has developed from manipulation of
an image to simulation of an image. Images become remodelled,
rendered and structures according to no substantial origin; for
example user avatars need no aesthetic source. There is no
documentary evidence that is pure of source; and this can furthermore
become enforced for the 'user', giving attributes to an online
experience which may not be 'truth' or physically possible outside
their 'virtual body.' (Shaw, 2008, p.86)
Bibliography:
Creeber, G. (2009) Digital Theory:
Theorizing New Media & Cubitt, D. (2009) Case Study: Digital
Aesthetics in Ed. Creeber, G. & Royston, M. (2009) 'Digital
Cultures: Understanding New Media'; (Maidenstone: Open University Press)
Foucault, M. Burchell, G. Gordon, C. Miller, P. (1991) 'The Foucault Effect: Studies in Governmentality'; (University of Chicago Press)
Jenkins, H. 2006. 'Convergence Culture:
Where Old and New Media Collide'; (New York University Press)
Marx, K. (1990) 'Capital: Volume 1: A Critique of Political Economy'; (Penguin Classics; Reprint edition)
Shaw, D. (2008) 'Technoculture: The Key
Concepts'; (Oxford Berg Press)
Stiegler, B. (1998) 'Technics and Time, 1: The Fault
of Epimetheus'; (Stanford: Stanford University Press).
Wiener, N. (1948) 'Cybernetics, Second Edition: or the Control and Communication in the Animal and the Machine'; (Cambridge: The MIT Press; second edition)
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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text