New Media is Born

When we look back on our history we can pick some events that helped form New Media, as we know it today. Through time we have seen media change as are technologies have developed and advanced. If we think of Marshall McLuhan's "Medium is the Message" and depicted how McLuhan explains each era of media. For example the Tribal, Detribalization, Retribalization era’s.

If we now think about what was happening in the world round the time as McLuhan puts it as the detribalization era. During this time we discovered how use different techniques such as Henry Fords product line to mass produce object faster and cheaper which then lead to the Industrial Revolution which was a period were these new manufacturing processes give rise to new media forms such as comics, and newspapers.

During what McLuhan calls the Retriblzation era we can see a cultural shift in our society, as old modernism ideologies were being push aside with new postmodernism’s idea. “So while modernism tended to search for meaning and truth, postmodernism appears to accept that the pursuit for such universal truth is futile.” (Creeber,2009, p.3) With these new postmodernism Idea we seen the rise of pop culture as we used new ways of thinking to mass-produce culturally products. For example Andy Warhol used these new ways in thinking to become one of leading figure in the visual art movement known as pop art. This is why Warhol’s work is often conceived as intrinsically.

During the Industrial Revolution we seen the necessary advancement in technologies through modernism cultural ideological values and new manufacturing processes to form a society where postmodernism values where a common thing. Through these new ideas we can see the foundations that new media have been set on. All new media content can be mass-produced at a click of a button, we have begun to simply pick what identities we want to adopt and what ones we want to reject. This allows the individual to decide how they define themselves rather than having to stick to the limited numbers of choices which are set out form are past events.

Glen Creeber and Royston Martin (2009). Digital Cultures. Berkshire: Open University Press. 3.