New media

How did new media become new media? was it because computers advanced to the point were they created or mass produced new forms of media or was it that media technology's evolved on there own. Manovich believes that both were nessery to create new media because new media is a mix of both. He says 'We should not be surprised that both trajectories-the development of modern media, and the development of computers began around the same time, both media machines and computing machines were absolutely necessary for the functioning of modern mass societies' (Manovich, 2002, p.46) Both of these ran along side each other for years with out every coming in to contact but eventually they came together. This started with the moving images that came in to the world around 1893 it lasted only twenty seconds long but was an instant boom. ' Film images would sooth movie audiences, who were to eager to escape the reality outside' (Manovich, 2001, p.46). while this was going on the computer was thriving, it was being used by the government to keep recgoes of population this was called the 'Hollerith'and thanks to this calculating machine eventual came to be used in every day business life. ' The Hollerith tabulator opened the door for adoption of calculating machines by business'(Manovich, 2001, p.47)

 

Technology for both of these evolved and soon become one and the same, computers were digital and cameras were machine but soon cameras became digital which meant that images could be digitally edited. This was revolutionary as it allowed moving images to be done to a better and higher quality. also this lead to new editing styles. this has also lead to new animations that ones were drawing from hand and now are made completely made on computers this just goes to show how advanced new media is and how one can not be done with out the other. Figure 1 is an example of new media technology's that are only made on a computer .

 

 

Figure 1

This is peace of softerware called 'Cinema 4D' it is an advanced peace of media animation software that even people at home can buy and learn to use. this means that not every one needs to be an expert to use it, that it self is an examlple of how advance new media tecnology has become.

Bibliography

Manovich, L. (2002). What is New Media and Principles of New Media from The Language of New Media . MIT Press.