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Wednesday 16 October 2013

What is New media?

Lev Manovich desribed cinema as "the original modern multimedia" (Manovich, 2001, p67) becuase he saw how even early cinema had been one of the first 'old' medias to experiment with new media principles.  Manovich was interseted in the more 'human-centered' representation of the whole media and how through the experimentation of other methods for the media, the slow yet gradual process to what modern filmmakers are doing with this new media now.

Many New medias have digitilized themselves to allow easy access to data, storage and editable information however before the digitalization of these medias, old medias such as cinema and film were only able to store information sequentially. The technology of machines such as the Zootrope, the Tachyscope and even Mareys photographic gun all used the same mechanical principle. the placement of different images on a circular barrel that allows 12 consecuative frames per second to be taken. This was the start of the now hugly known frames per second concept within photograpghy and film now. Now this concept proves that old media as far back as edinson's first apparatus has been useing different media methods to allow the user to capture time and space within a 2-dimensional space so it can be managed and analysed more easily. Manovich points out "time was perpared to be manipulated and re-ordered" (Manovich, 2001, p68) as he talks about the storage capacity on the ninteenth centurie machines. This is the start of how cinema during its 'old' media state began trying to manipulate the footage within a mechnical sence. Instead of the machine just capturing a 2D image, new media cinema has digitalized and given full control to the human within its editing and storage capabilities. This media was becomeing new media or useing old media to adopt to new media long before any digital version for the cinema had been imagined.



Bibliography
Manovich,Lev. (2001) The language of new media, Cambridge, mass; London. MIT Press

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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text