Remediation-Bolter

Remediation is becoming a more and more important term in society today, as there are so many products which are just recycled. For example, Spiderman. Spiderman began as a Marvel comic in 1963 with "The Amazing Spiderman", it has since been a TV series, (The Amazing Spiderman- 1977-1978) an animated cartoon, (Spiderman-1994), a film (Spiderman-2002), a video game (The Amazing Spider-man-2012) which ties in with the most recent film (The Amazing Spider-man- 2012). The films are, granted, different from each other but they still have the same theme. They are all based on the comic book, which came out 50 years ago, and the only way to understand the films is to have a knowledge of the comic or the other media- as Bolter states:

"The new medium remains dependent on the older one in acknowledged or unacknowledged ways" (Bolter, 2000, p. 47)

Bolter goes on to say that film is trying to reuse or repurpose digital technology. (2000,p.48). The majority of action and science fiction films use special effects to some degree, although it has become apparent that these are also reused from other films. The video below shows a clip from Transformers 3 which is strikingly similar to the clip from The Island:

This isn't exclusive to live action or science fiction films, it also occurs in animation. Disney for example reused dance sequences from several other Disney films. The next video shows it in practice-

Although this type of remediation can be argued that it is a reuse of choreography instead of actual animation, the main point is there-Disney are still reusing old features.
Most recently, Call of Duty Ghosts reused a cutscene from Modern Warfare 2, all that was different was the vehicle, the clothing and the landscape. The motions, and facial expressions were exactly the same. 
Audiences are now more perceptive to the reuse of media and with websites like Youtube, they can make it known. This is perhaps going to make it more difficult for the entertainment industry to make something new and exciting that audiences will enjoy.

"Repurposing as remediation is both what is 'unique to digital worlds' and what denies the possibility of it's uniqueness" (Bolter, 2000, p.50)


References

Bolter, J.D., (2000). Remediation: Understanding New Media New Ed., MIT Press. (P.20-50)

Transformers 3 Scene- http://www.youtube.com/watch?v=H7kcqB3thJM

Disney Montage- http://www.youtube.com/watch?v=sWKo5veKjVU

Call of Duty Ghost Reused Cutscene- http://metro.co.uk/2013/11/06/call-of-duty-ghosts-branded-lazy-for-reusing-modern-warfare-2-cutscene-4175989/